This year’s marketing strategy at LEGO brand stores is tapping into the nostalgia fans feel who remember rattling those wrapped presents in the hope they might hear the rattle of LEGO bricks. Each year LEGO improve their offering of Christmas products, and this year has once again seen a variety of items available. As the Advent countdown is past the halfway point, it seems a fine time to look at how the Christmas offering this year stacks up.
Friday, 14 December 2012
Thursday, 29 November 2012
More LEGO Books on the way next year
With the library of LEGO books every increasing as the sales continue to impress, and bigger sections in bookshops given over to our favourite toy, it will not surprise readers that 2013 will see the onslaught of LEGO literature continue. A variety of listings have popped up around the web, largely on Amazon. Let’s check out what’s on the way…
Friday, 23 November 2012
Deep sea LEGO themes always bubble back up
LEGO never like to let a good, or successful, idea go to waste. Fans are often disappointed when a theme is only available for a year and then disappears, but at least there is the comforting knowledge that it will probably be back. Renamed, changed a bit, but back none the less.
Monday, 19 November 2012
A Rant: Where's the Customer Service?
As Christmas approaches, there are lots of special deals on LEGO. When running up a huge LEGO bill each year it’s important to make savings where possible to afford all of the awesome sets that are available. Unfortunately, here in the UK, many big high street names don’t value the customer enough to make buying those LEGO sets a very pleasant experience.
Monday, 12 November 2012
Review: Ninjago Graphic Novels #1 & #2
LEGO have created a rich back story to the Ninjago theme, which is explored in different media to create a full experience for young fans. Papercutz are releasing a series of Ninjago graphic novels aimed at children, and with Christmas approaching they might be a great gift to accompany that great big LEGO set. Read on for the All About Bricks review of LEGO Ninjago #1 and #2.
Monday, 5 November 2012
Haven't I seen that somewhere before?
LEGO has had some great licensed themes that fans have enjoyed, and have always had some extremely imaginative home-grown themes. But sometimes, the lines seem a bit blurred. Sometimes, the influence of a certain film on an “original” theme is not very subtle. Not that this is a bad thing, as it’s given us some great LEGO adventures over the years! Read on to see which themes probably didn’t come from a completely blank drawing board…
Saturday, 27 October 2012
Top 10 Collectible Minifigures: Series 4-6
A year ago I picked out my favourite five Collectible Minifigures from Series 1-3. It’s been a while coming, but I have now selected what I consider to be the best of the bunch from Series 4-6. Just to be difficult though, I have decided to extend it to my ten favourites. Perhaps the quality has improved, perhaps I’m not being decisive enough, but get ready to disagree…
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