Saturday, 14 July 2012

A big push for LEGO at International Comic Con

It’s a busy International Comic Con event for LEGO in San Diego. With announcements each day, an exclusive LEGO set for sale and exclusive prizes there is a lot to see. A few years ago, LEGO had a much more muted Comic Con presence with a special focus on Bionicle. Are LEGO doing a great job of utilising this huge pop culture event?

Friday, 6 July 2012

The success of LEGO Ninjago goes beyond the bricks

Unless you’ve been living in a Batcave for the last year and a half, you will have noticed that the Ninjago theme has been a runaway success for LEGO. The sales of LEGO sets are only part of the story however, with the latest Ninjago graphic novel release seeing an unprecedented print run and Ninjago shorts hitting cinema screens. Read on for more info on the new release and a special Comic Con freebie...