Over the past year LEGO have been trying a marketing campaign that revolves around LEGO being for each occasion – Easter, Father’s Day, Summer… but the one time of year that it genuinely is associated with is Christmas. Memories of unwrapping LEGO sets on Christmas Day last, and this year LEGO had their largest range of Christmas products available.
Wednesday, 10 December 2014
Friday, 28 November 2014
The LEGOLAND Discovery Centre in Manchester is a hands on, interactive experience for children who love LEGO. Recently it was time to launch the annual Christmas Bricktacular, which will kick up a gear with the unveiling of a giant LEGO Advent Calendar in December. Resident Master Model Builder Alex Bidolak took the time to talk to All About Bricks about all things LEGO and share a day in the life of a Master Model Builder.
Wednesday, 19 November 2014
Chris Miller and Phil Lord have been talking up plans for future LEGO movies, which gives us a few hints as to what will be coming next. The success of The LEGO Movie has opened the door for more animated cinematic fun, with adventures due for the Masters of Spinjitzu, Batman and of course Emmet. So what hints have the new overlords of the animated LEGO universe been dropping?
Thursday, 13 November 2014
Firstly, congratulations to Alatariel and GlenBricker for getting The Big Bang Theory set commissioned and to DeTomaso for the Birds set. The competition is fierce, and as more sets reach the LEGO Ideas Review Stage passing becomes an even more impressive feat. There is no doubt that those who put forward these projects put in the work and passionately want their project to become an official LEGO set. The following article will, however, question what LEGO are thinking and what fans want from the plastic brick.
Wednesday, 5 November 2014
It's not Christmas yet, but it's time for planning - especially if you want to check out the LEGOLAND Discovery Centre in Manchester, where the Christmas spirit is soon to take hold! The Christmas Bricktacular kicks off on November 15th, read on to find out what will be taking place...
Monday, 3 November 2014
Saturday, 25 October 2014
LEGO have some fun with the Police sub-theme of City. Collectors have grown tired since the 2005 City re-launch (it’s nearly ten years, yikes) of the same old Police sets being released year after year, but LEGO find that Police are the best-selling City sets. What to do? Get the Police out of the City, and into the… swamps!?