Tuesday, 23 July 2013

Comic Con: Who Benefits From LEGO Attending?

San Diego Comic Con has drawn to a close for another year, and LEGO have continued with the kind of presence that they have had at the event for the past few years. Having the Super Heroes theme, and it being Comic Con, makes it obvious what most of the focus LEGO have at the event is on. Things got so manic at the LEGO booth this year on the first day that security cleared everyone out of it and closed the booth down! So let’s pose a question… who the hell benefits from LEGO attending San Diego Comic Con?