Tuesday, 31 March 2015

All Change for the LEGO VIP Program?

Having some sort of VIP reward scheme is better than not having one. That’s pretty much a given, and most LEGO fans shopping through LEGO directly would agree. But it isn’t perfect, most will also agree. It turns out that LEGO are looking to make improvements, as they have recently been soliciting opinion to shape the future of the VIP Program.

Wednesday, 18 March 2015

Adult LEGO Sets: How Many is Too Many?

This year has kicked off with several expensive, LEGO exclusive sets released and even more announced. LEGO are increasingly chasing the AFOL dollar, and some fans are feeling that the hobby is becoming harder to keep up with. But are there really more adult targeted sets being released than before? And where does saturation point come?

Wednesday, 4 March 2015

Dinosaurs in LEGO: From Adventurers to Jurassic World

The trailer has proudly told us that this Summer, the park is open. And what self-respecting theme park would not have a slew of merchandise to go along with it? At New York Toy Fair, the LEGO range for Jurassic World was revealed. It’s not the first time that LEGO have held the licence for this movie series, nor the first time that men and dinosaurs have co-existed in brick built form.