Friday, 3 July 2015

Your Furry Friend could join LEGOLAND Windsor Resort

The LEGOLAND Windsor Resort have been in touch after running a survey about favourite pets to spread the word about an exciting competition. Children can submit pictures of their dog and explain why their pet is so special. The winning pooch will be immortalised in LEGO as part of the new Heartlake City area. Read on for more information.


Dogs are not only a ‘man’s best friend’ according to new research from the LEGOLAND® Windsor Resort which shows that dogs make the best pet friends for girls too – and are often better pals than people. The survey, marking the recent opening of a new LEGO® Friends area, Heartlake City, explores youngsters’ friendships with their pets, with nearly two thirds of pet owning girls (aged 6-12)* agreeing that dogs make the best animal friends.  And to celebrate their official top dog status, the attraction is now searching for the country’s ultimate BFF (Best Furry Friend) to be created in LEGO to take up residence in the LEGO Friends Heartlake City area.

“Children are totally passionate about their pets and it is something we reflect in the new LEGO Friends area at the Resort, and what prompted this poll”, commented LEGOLAND Windsor Resort’s, PR  Manager, Lauren Moss.  “It clearly confirms that dogs really are a girl’s best friend and to celebrate we want to find the UK’s ultimate pet pooch. We’re asking children to share their favourite pet pictures and tell us why their dog is so special**. Then we will recreate the UK’s ‘top dog’ in LEGO where they will join the other LEGO Friends’ pets later this summer.”

The poll also revealed that around one in six girls think their pets are better friends than their human ‘besties’ , with nine out of ten scoring their furry friends higher against some of the friendship values they considered most important, with:

  • over 40% agreeing that their pets were better than people at ‘cheering them up’ and ‘keeping them company’
  • around a third rating their animals as ‘more loyal’, increasing to 40% amongst dog owners
  • half of rabbit owners scoring their bunnies better at ‘keeping them company’ than their human chums
  • one in three saying pets were better listeners than people and less likely to be ‘mean’ to them

The new LEGO Friends area opened in May and brings to life the Heartlake City world of Mia, Stephanie, Emma, Olivia and Andrea with exciting new attractions, an action packed live show AND an all new exciting equestrian themed ride, Mia’s Riding Adventure and full sized LEGO models of all the Friends and some of their pets.

Children can nominate their pet dog to be recreated in LEGO by posting on picture of them and their pet on the LEGOLAND Windsor Resort Facebook page ( and telling the team why their animal is the ultimate BFF. Submissions required by 10 July 2015**

* The Poll was conducted amongst 1000 pet own 6-12 year old girls nationwide by Censuswide between 17 and 23 June.

** The successful submission will be informed by Tuesday 14 July and must be available to attend the Resort on Thursday 27 August with their pet

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