|What will the new Millennium Falcon look like?|
The images released have created a lot of excitement over the Internet, as it is the first time finished, packaged product from The Force Awakens of real interest has shown up. But LEGO have requested that From Bricks to Bothans (FBTB), the site that received the images, remove them from their website. That’s a shame, as the images are now being widely circulated on the web without FBTB getting credit for the images.
|Not the new The Force Awakens Millennium Falcon.|
Can you imagine what that would like in LEGO?
The fault here lies not with FBTB, or other websites who have to decide whether to host these images or not. The fault lies with LEGO, Lucasfilm and Disney. Fair enough, have an on shelf date for your product. Fair enough, enforce that date and penalise anyone who breaks it. But if a website receives an image of a finished product, do not try and penalise the website for posting it.
|What will the new X-Wing look like?|
|What will a Han Solo minifigure look like?|
They made an absolutely short sighted decision to release product on September 4th, which was driven by Disney’s fiscal year finishing at the end of September and supermarkets wanting the toys on their Christmas planograms. The Star Wars prequel releases saw product on shelf one month before the movie release, not three months. What this has led to is a situation where Lucasfilm feel that three months is enough time for everyone to see the product and figure out what happens in the film – so they refuse to announce the product in advance of its release – and then get annoyed when the stuff leaks!
|Can you possibly imagine these guys in LEGO form?|
|At least the X-Wing has not been |
officially unveiled in person yet
If there’s a message in all of this to LEGO, Lucasfilm and Disney, it’s come on guys. You know how the internet works. You can’t put the genie back in the bottle. Those images are out there now, and FBTB deserve the credit and glory for getting them first. If you want to beat them to the punch, just unveil it yourselves.