Once the promotion started, it turned out that the special offers were only 10% or 20% off a few sets. That’s clearly a bonus if you planned on buying the sets anyway, but perhaps not an incentive worth the hype. What was more frustrating, however, was that by Saturday LEGO were letting customers know that there were no LEGO Shadow ARF Troopers left to give away! Instead they were offering a Boba Fett key ring as an alternative – not a terribly appealing alternative. It seemed a little remiss at the time to promote an offer so much, and then be too under stocked to meet demand. To rub salt in the wound, LEGO then ‘found’ extra Shadow ARF Trooper mini-figures to run mini promotions with later in the year. Despite collectors who purchased items on May 4th were told they couldn’t have one because they were all gone.
TC-14 does seem like a logical choice this year. Offering a chrome mini-figure makes it that bit extra special, and with all of The Phantom Menace activity this year it had to be a character from that film. And what set – aside from a Trade Federation Battleship – would we ever get TC-14 included in?
The 4th/5th will also be the official launch date for the new Ultimate Collector Series R2-D2 (10225), a brilliantly LEGO-istic looking take on everyone’s favourite Astromech. Are fans ready for sculpture style sets again? We’ll find out when we see how well this set sells.
In the last month of May there will also be life sized Super Hero cut-outs for fans to have their photo taken with. Why not?
So May is set to be a month to do a little purchasing directly from LEGO. It is said that in order not to upset other LEGO stockists, the stores and online are shop are not permitted to heavily discount sets. This explains that although some of the special offers are a little underwhelming at times, LEGO shops are fighting with one hand tied behind their back. At least this leaves us, however, with the chance to get special unique mini-figures that otherwise we would probably never see.
Click here to check out the May store calendar in full.