Sully the Spaniel to join the LEGOLAND Windsor Resort

The team at the LEGOLAND Windsor Resort have sent over some great news, as Ella Harvey and her family celebrate her Sprocker Spaniel, Sully, getting his own brick built doppelganger as part of Heartlake City. Read on for the full story.

Your Furry Friend could join LEGOLAND Windsor Resort

The LEGOLAND Windsor Resort have been in touch after running a survey about favourite pets to spread the word about an exciting competition. Children can submit pictures of their dog and explain why their pet is so special. The winning pooch will be immortalised in LEGO as part of the new Heartlake City area. Read on for more information.

Friends Heartlake City Opens at the LEGOLAND Windsor Resort

There have been big changes going on at the LEGOLAND Windsor Resort, and now the new Heartlake City is open to the public. With the new City area, it brings two of the most popular themes to life in a big way. Read on to find out about the all-new ride that guests can enjoy in Heartlake City...

LEGOLAND California 2015: The Death Star and Heartlake City

“The Death Star will be completed on schedule.” – Darth Vader.

Hopefully the Model Buidlers at the LEGOLAND California Resort didn’t need Darth Vader to motivate them, but either way it looks like plans for 2015 are well on track. Read on to find out more about the new addition to Star Wars Miniland, and the all-new Heartlake City area coming to the increasingly popular theme park. 

LEGO City and Friends at the LEGOLAND Windsor Resort

The LEGOLAND Windsor Resort is gearing up for a busy 2015, and will be ensuring that the much loved LEGO City and LEGO Friends themes are well represented. Ever popular rides are getting an update, areas of the park are getting re-themed and a new category of hotel room is coming! Read on to find out what’s new for this year at one of the UK’s most popular theme parks…

Is LEGO Improving When it Comes to Gender?

I have written before and commented on the lack of female representation in LEGO, and supported articles that call on the company to re-balance its products for both genders. But for all the faults that LEGO has, and of course there are faults, LEGO does not exist in a vacuum and has actually improved in terms of appealing to both genders. So this article will be approaching the issue in support of LEGO, pointing out where they have improved and why aspects of the attacks are unfair.

UK Toy Fair 2014 Report

From January 21st to January 23rd 2014 the annual UK Toy Fair took place at the Olympia in London. LEGO were there to unveil the second half of the 2014 range, including regular themes such as City, Star Wars and Minifigures along with new themes such as Mixels and Ultra Agents. Read on for the All About Bricks report on UK Toy Fair 2014.

UK Toy Fair 2014: Friends

LEGO have revealed what the residents of Heartlake City will be up to later this year...

LEGO Friends 2014 Rumour List

It will be the third year for LEGO Friends in 2014. What will the girl be up to next?

The Profit Keeps Coming for LEGO

LEGO have released their Annual Report, which shows that in 2012 the company sold nearly three times as much product as in 2007. The numbers, once again, are impressive and it is great news for LEGO.  Product lines singled out as success stories are Star Wars, City, Ninjago and Friends.

UK Toy Fair 2013 Report

2013 is the 60th year that the UK has played host to a national Toy Fair, where those in the toy industry get together to plan for the year ahead. The event ran from the 22nd to 24th January 2013 at the Olympia Grand Hall. LEGO were present, as were some other companies showcasing licensed LEGO products. Over the past few days All About Bricks has released lists of the sets that were shown, but for interesting titbits, reactions to the new product and what on Hoth The Yoda Chronicles is, read on...

UK Toy Fair 2013: Friends

After a huge launch in 2012 there are plenty of Friends sets coming in 2013. Read on for the sets revealed at UK Toy Fair 2013, including the second series of pets.

More LEGO Books on the way next year

With the library of LEGO books every increasing as the sales continue to impress, and bigger sections in bookshops given over to our favourite toy, it will not surprise readers that 2013 will see the onslaught of LEGO literature continue. A variety of listings have popped up around the web, largely on Amazon. Let’s check out what’s on the way…

Success for LEGO with Friends Launch

The latest news out of LEGO, showing profit and sales increasing yet again, focused LEGO Friends as the runaway success story of the year. With all of the push that LEGO Friends received as the company seeks to tap into the girl market, who knows to what extent other lines exceeded expectations.  But the news certainly seems to be mean that LEGO Friends has kicked off to a great start.

Sales and profits up for LEGO in 2011

The Annual Report from LEGO show that the company has continued to show strong growth, with an impressive increase in both sales and profits. This is not unexpected news, as LEGO has continued to gain more shelf space in stores and sets regularly sold out as usual in the run up to Christmas. Knudstorp’s strategy for growing the company is continuing to produce impressive results. But with recent controversy over LEGO Friends hitting mainstream media, and collectors grumbling about Chinese parts, is it time to remind consumers that it’s not all about the money?

Here comes New York Toy Fair

London Toy Fair came and went, and offered a few sneakily taken images of sets we haven’t seen yet. But it was only a little glimpse, and hard to get a decent idea of what’s coming up.  But now the toy industry is gearing up for their annual bash in New York, so it’s time to start salivating at what might be officially revealed.

The Printed Bricks Resurgence (Or Not)

The issue of printed bricks is one that ignites the passions of hardcore LEGO fans. Years ago, it was common for bricks with designs to be printed – such as clocks or Police logos – now it is more usual for stickers to be provided in sets than printed bricks. Recently, printed bricks in LEGO Games have led fans to ask why some themes get printed bricks and other themes do not.

Stormtroopers, Ninjas and Police at the LEGOLAND Discovery Centre

There’s lots going on in 2012 at the LEGOLAND Discovery Centre in Manchester, UK. Not only will there be more special events, but also all-new attractions to keep the Discovery Centre fresh. Whether it's Star Wars, Ninjago, City or Friends that you prefer there's something for every LEGO fan. Read on to find out what’s in store between now and Easter…

Where in the shop should LEGO be?

LEGO Friends is hitting shelves in shops around the world, as the company makes their big push into the girls’ market. But where should these sets be sat in the shop? In the LEGO aisle? Or with the other girls toys? LEGO think this question will make an impact on how successful the new line is.

LEGO New Themes 2012 Rumour List

The seventh and final day of January 2012 rumours reveals two new themes that may be coming next year. It also reveals what I have not had any information about. So take this, as everything else, with a sceptical view and we’ll all find out how much of it comes to be in a few months.