The latest news out of LEGO, showing profit and sales increasing yet again, focused LEGO Friends as the runaway success story of the year. With all of the push that LEGO Friends received as the company seeks to tap into the girl market, who knows to what extent other lines exceeded expectations. But the news certainly seems to be mean that LEGO Friends has kicked off to a great start.
It’s the time of year when we listen to the whisperings in the force to see what Star Wars sets LEGO may be releasing next January. The following list is a rumour list, and we will have to wait until an official announcement to know exactly which sets on the list turn out to be accurate.
LEGO acquired the rights to produce Disney sets to much fanfare in 2009. Since then there have been ranges based on variety of Disney characters. They have been met with a varied reaction from fans and varied success when it comes to sales. Read on for some thoughts on where LEGO has been with the Disney license so far, and where it might be going in the future.
It’s a busy International Comic Con event for LEGO in San Diego. With announcements each day, an exclusive LEGO set for sale and exclusive prizes there is a lot to see. A few years ago, LEGO had a much more muted Comic Con presence with a special focus on Bionicle. Are LEGO doing a great job of utilising this huge pop culture event?
Unless you’ve been living in a Batcave for the last year and a half, you will have noticed that the Ninjago theme has been a runaway success for LEGO. The sales of LEGO sets are only part of the story however, with the latest Ninjago graphic novel release seeing an unprecedented print run and Ninjago shorts hitting cinema screens. Read on for more info on the new release and a special Comic Con freebie...
The team at LEGOLAND Windsor have been in touch to let us know that next week they are planning to smash a Guinness World record to pieces. Once again a Tower Building Event will be taking place, aiming to build the world’s tallest LEGO tower – and you can get involved for free.
Recently LEGO released the news that a new exclusive set, Haunted House (10228), will round out the Monster Fighters range later this year. With the Monster Fighters range now officially available worldwide it seems a great time to look at this theme.
