Christmas is coming (in a few months anyway), and it’s time for a new Winter Village set to add to the collection. Except it’s not. It’s time for the Winter Toy Shop (10199) to be re-released with a few changes as 10249. Brilliant news for those who missed it originally? Superficially maybe, but actually this might completely muck up the concept of collecting LEGO.
Over the past year LEGO have been trying a marketing campaign that revolves around LEGO being for each occasion – Easter, Father’s Day, Summer… but the one time of year that it genuinely is associated with is Christmas. Memories of unwrapping LEGO sets on Christmas Day last, and this year LEGO had their largest range of Christmas products available.
It's not Christmas yet, but it's time for planning - especially if you want to check out the LEGOLAND Discovery Centre in Manchester, where the Christmas spirit is soon to take hold! The Christmas Bricktacular kicks off on November 15th, read on to find out what will be taking place...
The good people at LEGOLAND Windsor have passed along details of a special seasonal event. Rather than stay closed during the Christmas season a special selection of attractions will be open along with festive activities and of course the chance to meet Santa. Read on for all of the details...
This year’s marketing strategy at LEGO brand stores is tapping into the nostalgia fans feel who remember rattling those wrapped presents in the hope they might hear the rattle of LEGO bricks. Each year LEGO improve their offering of Christmas products, and this year has once again seen a variety of items available. As the Advent countdown is past the halfway point, it seems a fine time to look at how the Christmas offering this year stacks up.
As Christmas Day itself arrives, what is virtually a Christmas miracle has occurred in the UK for a second year running… LEGO sets are actually available for sale right up to the big day. As LEGO has struggled with distribution for so long, this can only be a good thing for both company and consumer. There have been festive products to enjoy and now the promise of unwrapping rattling boxes draws close…
It’s October, and you may be grumbling about all of the Christmas displays in shops everywhere. Just to annoy you that bit more, here’s a Christmas article at All About Bricks – but it’s all to stay topical… so read on, and find out why even though our US readers haven’t celebrated Halloween yet, I’m thinking about Christmas…
