tag:blogger.com,1999:blog-3657298945681451629.post7784374538985428147..comments2024-03-07T14:51:59.304+00:00Comments on All About Bricks: All About Bricks Question & Answer #2Grahamhttp://www.blogger.com/profile/09357651622804739133noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3657298945681451629.post-1517261503823322212012-04-04T18:54:04.889+01:002012-04-04T18:54:04.889+01:00Personally, I do think that this next year will be...Personally, I do think that this next year will be the last for Ninjago, as the majority playthemes seem to have a maximum life span of 3 years. I am curious if it will be a full 2013, or if it will be like Exo-Force, ending with only a few sets at the beginning of the year, or like Atlantis, where there are two waves throughout the year, but very few products total. One thing that has always bothered me about LEGO is that their themes that have characters and character development usually don’t last long. Hasbro's themes, while some fail spectacularly, are generally around for a much greater time (granted, several reboots helped this). LEGO has Bionicle and now Ninjago as themes that people may instantly recognize. Compare that to Hasbro's G.I. JOE, Transformers, My Little Pony, Mr. Potato Head, Zoids and even Lite-Brite. The one thing that LEGO may have going for it is that many people do not associate these products much with Hasbro, but they defiantly associate LEGO lines with LEGO.Jacob H Johnsonhttps://www.blogger.com/profile/15727848397855759656noreply@blogger.com